Patanjali
About Client
atanjali is one of India’s most trusted wellness and FMCG brands, known for its wide range of Ayurvedic and natural products. To expand its reach in upcountry towns and rural markets, the brand introduced mobile stores that offer direct access to products while building visibility and recall.
The Challenge
Patanjali needed a partner who could design mobile retail formats that are easy to deploy, durable, and effective in driving real-time sales. The challenge was to create merchandising solutions that connect with rural consumers, enhance brand presence, and support on-the-go retail across diverse geographies.
The Solution
We created custom merchandising units and activation setups tailored for rural markets, ensuring brand visibility and accessibility in diverse environments.
- Localized design for rural appeal
- Cost-effective production without compromising quality
- Easy-to-install structures for quick deployment
- Durable materials for outdoor conditions
- Nationwide rural coverage
- Consistent quality checks across locations
OUR PORTFOLIO
Scope of Work
Rural Activation
Merchandising Solutions
Results
Delivered customized rural merchandising solutions for Patanjali, expanding brand reach, improving product accessibility, and strengthening consumer trust in rural markets.